10 steps on how to create optimised content for seo
1-topic research and a competitor analysis
Start preparing a document includig topics, preferable keywords, and maybe do a brainstorming with your team to find out what are their ideas and put them all together.
Then your must follow up by carrying out a content and SEO competitors analysis, as it is going to help you identify the best practices in your sector as well as the content that has been more engaging for the audience. To run a prooper competitors analysis I normally use SEO tools like: Ahrefs, Semrush or Sistrix.
2- do A KEYWORD RESEARCH AND TURN IT INTO A BLOG OUTLINE.
In order to find out more about what terms are most search by the users, you must carry out a keyword reseach and turn it into a blog outline..
3- cREATE BETTER QUALITY CONTENT THAN YOUR COMPETITORS
Gather the information from your competitor analysis to make better quality content, following the best practices in the market.
4- ON PAGE OPTIMISATION TIPS for content creation
It should be scannable :
You can make your content more scannable by adding con headings, sub-headings, graphics, block quotes, custom boxes, videos
You can make your content more scannable and easy to read through by adding heading, sub-headings, graphics, block notes, custom boxes, videos.
Write in short sentences and short paragraphs
The longer the paragraphs the more difficult for the users to read.
Write in very easy language
Language that is easier to understand would keep your visitors reading. A tool that helps you improve your readibility is: heningway, which has a free and a premium version.
Make a human and caching introduction
Give to your readers a preview of what you are going to show them.
Optimised the content for SEO
First thing to do is add internal and external links within the blog post.
Some links that you should add:
-Internal links from the page that you´re working on to other pages on your website.
-Add links to your new post from your existing pages.
-Add links to your products and services pages.
Write headlines that drive traffic, shares and engagement
Create a cool and catching title using tools like: co-schedule headline analyzer, it measures its lenght and impact, as well as the main keywords that you are including in it.
5- title optimisation
Optimise your title to improve CTR, using tools like Google Serp Snippet Optimisation.
6- IMPROVE PAGE SPEED
Analyse the how fast your page loads by using tools like:
Gtmetrix, Google Page Speed and Pingdom.
7- promote your content
Promote your content in many ways possible. Sharing on your social media channels, sharing with your subscribers, and promoting through other relevant pages in your same sector, by identifying them using tools like Ahrefs.
8- analyse google analytics insights
Check the average time of your page(blog post) and compare it to the average time on your entire website, if it´s lower you should improve the post or your content.
9- check the data from google search console
And if you aren´t getting good results, re-work titles, metas, h1, h2, description, etc..
10- RELAUNCH YOUR CONTENT
Write content that can be updated and relaunched oftenly, so you can be sharing it with your audience as many times as you can, but always adding more value in it.
THANKS FOR READING MY ARTICLE, I´D LOVE TO RECEIVED SOME FEEDBACK.
I hope you enjoyed the article, and I would love to get some feedback from you, or any comment or idea you may have to share with me.
Ultimately, if you would like to have a chat with me to discuss about digital marketing, you can book a meeting with me on this link.